Francisco Motors · Since 1947 · Going global
From a ₱200 paint shop in Las Piñas to a global company.
In 1947 the Francisco family opened a ₱200 painting shop in Zapote, Las Piñas. Eighty years later we are planning to build 100,000 electric jeepneys in the United States, for the Philippines and the world. Our ambition: a multi-billion-dollar company, and in time a trillion-dollar mobility ecosystem.
Enter the Jeepney UniverseWalk our 3D headquarters, showroom, arena and moreAmbitions and plans are management estimates, subject to financing and government approvals. They are not forecasts, offers or guarantees.
Where we are going
We started with ₱200. We are building for a trillion.
The same family that painted its first jeepneys in 1947 is now building electric vehicles, an AI assistant (DOMENG®), a payments and platform network (Jeepney.io), and the clean-energy and manufacturing technology behind them. Every step has been the same step: more people moved, more work created, more of it Filipino-owned.
That is our ambition and our direction, not a forecast. What we can promise is the work: the vehicle, the platform, the people and the plan below.
The journey
Eighty years, one family, one road.
From surplus military jeeps and a paint brush to electric vehicles, hydrogen research and an AI-powered platform.
A ₱200 painting shop in Zapote, Las Piñas
The Francisco family starts with a paint brush and surplus military jeeps, and helps turn them into the Filipino King of the Road.
The only 100% Filipino-owned automaker in the national program
Under the Progressive Car Manufacturing Program, Francisco Motors builds the HARABAS and the PINOY, and the Manila Transit Corporation deploys them at scale.
Pope Mobile
Francisco-built vehicles take part in national moments, adding to the brand’s public trust.
The first full-electric Francisco Jeepney
Long before electric vehicles went mainstream, the family built the first full-electric Francisco Jeepney.
The modernized Francisco Jeepney, electrified
The Francisco Jeepney is modernized and electrified, and launched at the Quirino Grandstand on April 15, 2018.
Jeepney.io, DOMENG® and the Jeepney Universe
A platform with a wallet, messaging, games, rooms, AI, a 3D virtual headquarters and a network of FMC Associates across the country.
Phase 1: 100,000 electric jeepneys
Built in the United States and exported to the Philippines and beyond. The first 5% of the market ahead.
The opportunity
191,730 diesel jeepneys still run.The wider market is 1.85 million vehicles.
The Philippines plus 25 West and Central African countries add up to about 1.85M vehicles (~US$111B). Phase 1 is the first 5%.
Who we are
Francisco Motors LLC is family-owned. The same family has carried the jeepney legacy for 80 years and also created markets, locally assembling and distributing foreign automotive brands such as Isuzu, Mazda, Hyundai, Fiat and Mahindra.
The LLC owns the FMC® trademark (USPTO Reg. No. 8,239,233) and Francisco Motors California, Inc., our U.S. operating subsidiary (Delaware, January 2026; qualified in California), led by Chairman Elmer Francisco.
How we run it
We own and deploy the electric fleet and run it with today’s operators and drivers, under profit sharing instead of amortization. Drivers earn a salary, operators share in the profit above a floor, and Francisco Motors keeps the remainder.
Everything is connected to Jeepney.io, our wallet, payments and AI platform.
On record
- Board of Investments: letter of support, Oct 2025
- PEZA Board Res. 24-344: 10-year income tax holiday, ₱52.5B project
- California GO-Biz and Santa Clarita Valley EDC: standing proposals, advanced discussions
- Climate Change Commission: 2025 Climate Heroes Award
- Camarines Norte provincial and municipal governments; Philippine Embassy Abuja
The product
The JEEPNEY™, built for the next century.
Electric, connected and made for the way Filipinos really travel: 22 seated and 8 standing, with the character of the original.
Connected to Jeepney.io and DOMENG® AI. Built and on the road: our TsuperHero® drivers already carry the brand.
See the showroom
The roadmap
America first, then the Philippines, then Africa.
100,000 vehicles
Built in the United States (site to be selected) and exported. The program is sized at US$6.2 billion. The 2027 batch uses purchased cells packed here.
100,000 more
Philippine assembly under the EV Incentive Strategy (EVIS). Cells, packs and drivetrain made in the U.S.; from Phase 2 the cells are our own.
The Philippines, then Africa
Replace the Philippines’ diesel jeepney fleet, then export to about 1.6 million vehicles across West and Central Africa.
Where we build
Our U.S. site search.
Santa Clarita Commerce Center, California is one site under evaluation: 4 buildings on 22.3 acres, complete; Building 1 alone is 257,507 SF (divisible), 36′ clear, with dock-high loading. We have not committed to any site and are weighing other options, with standing proposals from California GO-Biz and the Santa Clarita Valley EDC.
Locations of interest
- California (Santa Clarita)
- Arkansas
- North Carolina
- Mississippi
- Lancaster, Texas
- Northern Mariana Islands
No site is final.
What we want to build here
- Battery and drivetrain: LFP cell and pack manufacturing from Phase 2, and the supplier base around it
- Supply chain: U.S. suppliers for chassis, body, interior and electronics at 100,000-unit annual volumes
- Talent and mobility: U.S. hiring, and visa pathways for Filipino engineers and managers
R&D Hub
Led by Chairman Elmer Francisco, a physicist. Programs in development:
- Regenerative hydrogen fuel cells
- Miniaturized nuclear fusion
- Quantum computing with Jeepney OS and DOMENG® AI
- LFP batteries and drivetrain
Current updates
What is happening now.
SelectUSA roadshow, Manila
Francisco Motors presents its U.S. plans, the Santa Clarita site search and the 100,000-vehicle Phase 1 at the SelectUSA roadshow in Makati.
Phase 1 is set: 100,000 electric jeepneys
The Phase 1 program is sized at US$6.2 billion. Terms, the financial model and supporting documents are in the investor data room, open to verified investors.
The Jeepney Universe keeps growing
Our 3D headquarters now has the BAKBAKAN Arena for tournaments, the Jeepney Cinema, electric art-jeepneys on every street and Jeepney terminals. Members walk in with their Jeepney.io account.
The FMC Associates Network is open
Anyone can apply free, claim a Welcome Pack and learn the business at JEEPNEY University.
Be part of it
The story is still being written.Join it.
The FMC Associates Network is free to join. Apply, claim your Welcome Pack, learn at JEEPNEY University and build income streams on the Jeepney.io platform, with a Territory Head to guide you.
Plans are management estimates, subject to financing and government approvals; not audited or guaranteed, and not an offer of securities. FMC® is a registered trademark of Francisco Motors LLC (USPTO Reg. No. 8,239,233). Figures per the FMC Investor Executive Summary (Phase 1, Oct 14, 2026).